When I joined Toggl, we had impressive user metrics but needed to improve our revenue, here's how I did it
50% increase in paid customers
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150% ARPC increase
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116.7% increase in LTV
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Start bragging about how many customers you have.
Briefly expand on that unique advantage your product gives your customers compared to the old way of doing things.
You want readers to imagine seeing success with your product — use this section to talk about that first big moment of value from using your product.
“Powerful testimonial that’s relevant to what you’re discussing in this section. It should focus on problems and outcomes.”
Customer name, Job title
What’s the next moment of value-realization when using your product? Use this section to talk about it. Don’t forget to talk about benefits.
“Powerful testimonial that’s relevant to what you’re discussing in this section. It should focus on problems and outcomes.”
Customer name, Job title
Introduce that final, desirable outcome that your customers get from using your product.
“Powerful testimonial that’s relevant to what you’re discussing in this section. It should focus on problems and outcomes.”
Customer name, Job title
“Follow the copywriting outline on every page. We made it ourselves, it’s battle-tested and you can be confident that it converts.”
Product-led growth
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Product Marketing
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Monetization
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User Acquisition
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A feature of your product
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A feature of your product
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A feature of your product
Briefly expand on how this feature will benefit your customers. Don't forget to be clear in the explanation.
A feature of your product
Briefly expand on how this feature will benefit your customers. Don't forget to be clear in the explanation.
Add your companies value proposition here. Answer: Why should they care? What differentiates you from the competition.
Start your 14-day free trial today:
Understand your customers better
Attract more quality leads
Get more value from your existing customers
Increase your ARPC and LTV
Grow your revenue and improve NDR
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